Customer Lifecycle : 3. Thinking about buying
In part 3 of our series on the new build property development customer lifecycle, we take a look at the “thinking of buying” stage of the customer journey …
Customer Experience
Customer Lifecycle: 2. Digitising the marketing, sales and customer journey
In our series on the new build property development customer lifecycle, we look at the impact of digital and how technology is changing the customer buying experience. In part 2, we focus on the marketing and sales customer journeys …
Customer Lifecycle : 1. Homes are going digital… what about developers?
In our series on the new build property development customer lifecycle, we look at the impact of digital and how technology is changing the customer buying experience. We break down the customer journey and describe each step and how it may be supported using technology whether it is acquired or developed.
New Home Buyers: The First Time Buyer
The First Time Buyer The last of our four major buyer types is the first-time buyer. But last is by no means least in this case …
New Home Buyers: The Upsizer
The Upsizer Upsizing may not be as familiar a term as downsizing, but the upsizer is still a major feature of the new build buying market …
New Home Buyers: The Downsizer
The Downsizer Downsizing has become something of a trend in recent years. Downsizers are normally older couples in their …
New Home Buyers: The Investor
Those buying a property as an investment, rather than a home, are always going to be a big part of the new build …
Who Buys New Homes and Why ?
Who Buys New Homes – And Why? Know your customer, they say, and you know how to make money. Very true. Knowing who is most …