Innova Blog
Current Article
Customer Lifecycle: 2. Digitising the marketing, sales and customer journey
In our series on the new build property development customer lifecycle, we look at the impact of digital and how technology is changing the customer buying experience. In part 2, we focus on the marketing and sales customer journeys …
Subscribe
Thought provoking posts for the new build sector covering Customer Experience, Innovation and Thought Leadership
Most Popular:
Customer Experience
Customer Lifecycle: 2. Digitising the marketing, sales and customer journey
In our series on the new build property development customer lifecycle, we look at the impact of digital and how technology is changing the customer buying experience. In part 2, we focus on the marketing and sales customer journeys …
Customer Lifecycle : 1. Homes are going digital… what about developers?
In our series on the new build property development customer lifecycle, we look at the impact of digital and how technology is changing the customer buying experience. We break down the customer journey and describe each step and how it may be supported using technology whether it is acquired or developed.
New Home Buyers: The First Time Buyer
The First Time Buyer The last of our four major buyer types is the first-time buyer. But last is by no means least in this case …
New Home Buyers: The Upsizer
The Upsizer Upsizing may not be as familiar a term as downsizing, but the upsizer is still a major feature of the new build buying market …
New Home Buyers: The Downsizer
The Downsizer Downsizing has become something of a trend in recent years. Downsizers are normally older couples in their …
New Home Buyers: The Investor
Those buying a property as an investment, rather than a home, are always going to be a big part of the new build …
Thought Leadership
The future of Residential: What if Carlsberg built houses
In the forth and final part of our series on the future of residential, Dharmesh Mistry, CEO of AskHomey discusses “What if Carlsberg Built Houses”. What would …
The future of Residential: Can Property be Uberised
In part 3 of the future of residential property, AskHomey’s CEO Dharmesh Mistry looks at Uber. Whilst property development is a very different business, much can be learnt by looking at disruption …
The future of Residential: Is there opportunity beyond property handovers
In the second of a four-part series on the future of residential property, AskHomey’s CEO Dharmesh Mistry looks at Zara, yes the clothing brand Zara ! Headed by pioneer and visionary Amancio Ortega, the worlds second richest man in 2017 …
The future of Residential: Can property development be Teslafied
In the first of a four-part series, Dharmesh Mistry, CEO of AskHomey, looks at the future of residential property through the lens of the biggest brands on the planet, envisaging how different the industry could be if new players applied technology to residential property development.